Delivering High-Recycled-Content Cartons for a Clean Beauty Favorite
A flexible, quick-turn packaging partnership giving RMS Beauty eco-conscious cartons across multiple product lines, without sacrificing their signature clean, minimalist look.
RMS Beauty website →
- Client
- RMS Beauty
- Industry
- Clean, female-founded cosmetics
- Packaging Type
- Custom retail cartons with brand-specific inserts
- Key Requirements
- High post-consumer recycled content, FSC-certified materials, fast domestic turnaround
- Manufacturing Region
- Close to RMS Beauty's own manufacturing facility
- Outcome
- A dependable packaging partner delivering eco-conscious cartons across multiple RMS product lines
RMS Beauty
RMS Beauty is a female-founded, clean beauty brand built on raw, food-grade, organic, and wildcrafted ingredients. Every product is formulated without parabens, gluten, synthetic fragrances, GMOs, sulfates, phthalates, or talc, and none are tested on animals.
That ingredient philosophy carries over into distribution too. RMS is carried by Ulta, Credo, Bluemercury, The Detox Market, and JC Penney, retailers with their own expectations for responsibly sourced packaging.
Learn more about RMS Beauty → A Paper Shortage, and a Growing List of SKUs
RMS had a clear packaging vision: cartons made from a high percentage of post-consumer recycled content, in a clean, simple design that housed each product's unique insert. When their existing paper stock ran into a shortage, they needed a new supplier fast, one who could keep pace with multiple SKUs and turn cartons around quickly, close to their own manufacturing facility.
- A high percentage of post-consumer recycled (PCR) content
- A clean, simple design with brand-specific inserts
- A fast solution to an unexpected paper stock shortage
- Quick turnaround across multiple product SKUs
- A manufacturing partner close to RMS's own facility
A Fast, Reliable Line for a Growing Brand
Knockout's design team worked directly with RMS to build eco-friendly cartons from premium, planet-conscious materials that matched the brand's clean aesthetic. When RMS later launched a new skincare line, Knockout sourced a 30 percent post-consumer recycled paperboard for that specific line, keeping visual and material continuity across RMS's broader product family while still leaving room for updated artwork and finishing.
- Collaborated directly with RMS's team on material and design choices
- Sourced eco-friendly, planet-conscious carton materials
- Matched paperboard specification to each product line's continuity needs
- Left room for updated artwork and finishing across new launches
- Maintained fast, dependable turnaround as SKUs multiplied
Eye-Catching Cartons, Built to Scale
The result is a lineup of eco-conscious, eye-catching cartons that resonate with RMS's audience and hold up across a growing number of SKUs. Knockout remains RMS's trusted packaging partner for new launches, adapting paperboard specifications line by line while keeping the brand's clean, recognizable look intact.
- Eco-conscious cartons that reflect RMS's brand identity
- Post-consumer recycled paperboard tailored to each product line
- Continuity across a growing, multi-SKU product family
- A dependable partner for future launches
Common questions about this project
What does post-consumer recycled (PCR) content mean in packaging? +
Post-consumer recycled content is material reclaimed from paper and packaging that consumers have already used and discarded, then reprocessed into new paperboard. A higher PCR percentage means a carton relies less on newly harvested fiber.
Why do clean beauty brands specify FSC-certified paperboard? +
FSC certification confirms that any virgin fiber in the paperboard came from responsibly managed forests and can be traced through the supply chain. It is a widely recognized standard for brands that want to back up a sustainability claim with third-party verification.
What does clean beauty mean, and why does it extend to packaging? +
Clean beauty typically describes formulas free from ingredients like parabens, sulfates, and phthalates. Brands built on that promise often apply the same scrutiny to packaging, favoring recycled content, certified paperboard, and non-toxic inks to match the story their formulas already tell.
Why manufacture packaging close to a brand's own facility? +
Producing packaging near a brand's own facility shortens shipping distances, speeds up turnaround, and makes quality oversight easier. That proximity matters even more when a supply disruption, like a paper shortage, creates time pressure.
How does Knockout support a brand adding new SKUs to an existing line? +
Knockout matches new SKUs to a brand's existing packaging specification so paperboard, finish, and print stay consistent across a growing lineup, while still leaving room to update artwork for each new product.
