Delivering Sustainable Secondary Packaging on a Tight Rebrand Timeline
How Knockout used 100% post-consumer waste paper and precise Pantone matching to launch b, halfmoon's refreshed aromatherapy line on deadline.
b, halfmoon website →
- Client
- b, halfmoon
- Industry
- Wellness and aromatherapy
- Packaging Type
- Custom retail cartons (secondary packaging)
- Key Requirements
- A fast turnaround aligned with a brand refresh, sustainable materials
- Manufacturing Region
- North America
- Outcome
- On-time, eco-friendly cartons that matched the brand's refreshed look
b, halfmoon
'b, halfmoon' is the merger of Halfmoon and B Yoga, forging a powerful synergy across British Columbia and Ontario since 2018. Born in 1989 and 2014 respectively, these sister brands, now one, envision elevating lifelong yoga practices.
Pursuing B Corp certification, b, halfmoon champions values of wellbeing, impact, connection, and truth, inspiring a collective movement toward harmony with the planet.
Learn more about b, halfmoon →
A Rebrand and a Deadline, at the Same Time
Knockout worked with b, halfmoon to create secondary packaging for their new aromatherapy line of dropper and roller bottles. With a rebrand on the horizon, the team needed new cartons quickly, and those cartons had to align with the brand's refreshed look from day one.
- New secondary packaging for dropper and roller bottles
- A tight timeline with a rebrand launching in parallel
- Packaging aligned with a brand's refreshed visual identity
- Sustainable materials that didn't compromise the timeline
100% Post-Consumer Waste Paper, Pantone-Matched Fast
To meet the deadline while honoring b, halfmoon's sustainability ethos, Knockout specified 100% post-consumer waste paper and leaned on efficient production to expedite shipping. The brand's refreshed color palette was achieved through precise Pantone matching, seamlessly integrating the new aesthetic with the brand's commitment to nature conservation.
- 100% post-consumer waste paper for an eco-friendly build
- Efficient production and shipping to meet a tight deadline
- Precise Pantone matching for the refreshed brand palette
- A process that balanced speed with sustainability values
A Refreshed Brand, Delivered On Time
Knockout helped bring b, halfmoon's refreshed brand identity to life through eco-friendly packaging for their aromatherapy rollers. Using 100% post-consumer waste paper aligned with the brand's sustainability goals, while Pantone-matched colors and custom-fitted designs enhanced the product's on-shelf presentation.
- Eco-friendly cartons delivered on a tight rebrand timeline
- Pantone-matched colors reflecting the refreshed brand
- Custom-fitted designs for dropper and roller bottles
- Materials aligned with the brand's B Corp aspirations
Common questions about this project
What is post-consumer waste (PCW) paper, and how is it different from FSC paper? +
PCW paper is made from materials already used by consumers and recycled back into new paper, while FSC certification tracks virgin fiber back to responsibly managed forests. Using 100% PCW paper diverts waste rather than sourcing new material.
How does Pantone matching help during a brand refresh? +
Precise Pantone matching ensures new packaging aligns exactly with a refreshed brand's updated color palette, even when the packaging and other brand assets are being produced by different teams or vendors.
Why do aromatherapy products need secondary packaging? +
Dropper and roller bottles typically have limited label space and can be fragile in shipping. A carton protects the bottle and gives the brand room for ingredient and usage information.
How can a brand meet a tight packaging deadline without cutting corners? +
Working with a manufacturer that has efficient production and shipping processes in place allows a brand to hit a tight deadline while still using sustainable materials and accurate color matching.
What does pursuing B Corp certification mean for a brand's packaging choices? +
Brands pursuing B Corp certification often need packaging partners who can document material sourcing and environmental practices, since packaging is one of the factors considered in that certification process.
