The beauty industry is evolving in response to consumers opting for more natural, environmentally-friendly ingredients and packaging.
As a result, companies are increasingly choosing sustainable packaging alternatives, such as biodegradable or recycled content.
While sustainable packaging can be more expensive, companies are using various strategies to help keep costs low. According to the article, “Balancing Sustainability and Cost: the new packaging paradigm”, published by Packaging Gateway, these strategies include lightweighting or “right weighting” packaging to use less material, optimizing production processes, and utilizing renewable energy sources. Click here to read the full article.
That said, an article published by businessnewsdaily.com, “Most Consumers Want Sustainable Products and Packaging”, states that based on research conducted by Accenture, “customers are willing to pay more for sustainable products with high-quality, environmentally friendly packaging.” Jessica Long, managing director of strategy and sustainability at Accenture has said “The shift in consumer buying, with more consumers willing to pay extra for environmentally friendly products, reinforces the need for companies to increase their commitments to responsible business practices.” Click here to read the full article.
As a culture, all generations are increasingly considering how they can make a positive environmental impact through their purchasing decisions and brands must continue to evolve and adopt more sustainable ingredients and packaging in order to stay successful.
Knockout Packaging Solutions empowers brands to create attractive secondary packaging with low environmental impact. We offer recyclable, biodegradable options from carefully selected raw materials, including vegetable-based inks and water-based coatings and adhesives, to ensure the total package is earth-friendly.
To learn more, visit us at knockoutpkg.com or call us at 1-833-236-1632
Frequently asked questions
Is sustainable packaging more expensive?
Sustainable packaging can be more expensive than conventional options, but companies use several strategies to keep costs low. According to a Packaging Gateway article cited in the post, these include lightweighting or right-weighting packaging to use less material, optimising production processes and using renewable energy sources.
How can beauty brands reduce the cost of sustainable packaging?
Beauty brands can reduce the cost of sustainable packaging by lightweighting or right-weighting so each pack uses less material, optimising production processes and running on renewable energy sources. These approaches let brands move to alternatives such as biodegradable or recycled content without letting packaging costs climb unchecked.
Are consumers willing to pay more for sustainable packaging?
Research by Accenture, reported by Business News Daily, found customers are willing to pay more for sustainable products with high-quality, environmentally friendly packaging. Accenture's Jessica Long said this shift reinforces the need for companies to increase their commitments to responsible business practices.
What sustainable secondary packaging options does Knockout offer?
Knockout offers recyclable and biodegradable secondary packaging made from carefully selected raw materials. Options include vegetable-based inks and water-based coatings and adhesives, chosen so the total package has a low environmental impact while still looking attractive on shelf.
Sources
- Balancing Sustainability and Cost: The New Packaging Paradigm, Packaging Gateway
- Most Consumers Want Sustainable Products and Packaging, Business News Daily
