Packaging Perspectives

Damage Prevention by Design: Corrugate, Inserts, and a Testing Plan Damage in transit doesn’t start at the shipping dock. It

A Non-Compliant Pack Doesn’t Get a Second Chance on a Retail Floor GS1-compliant barcodes. Case count and display configurations. ISTA

The Retail Readiness Checklist: Barcodes, Case Packs, Pallet Patterns, and Specs What does retail readiness mean for packaging? Retail readiness

Knockout Is Heading to Cosmoprof North America 2026 – Let’s Talk Packaging in Las Vegas   July 13–15, 2026 ·

Decoration Limits 101: Finishes, Tolerances, and Assembly Reality Every decoration method does beautiful work — inside its limits. Push past

Your Packaging Might Look Great. Your Co-Man Might Not Be Able to Run It. Brands design for shelf. Co-mans produce

Looks Great, Fails in Production: The Top Design-to-Manufacture Pitfalls Why does packaging that looks great fail in production? Packaging fails

Cost Drivers in Packaging: What Really Moves Price When brands ask how to cut packaging cost, they mean unit price.

One Supplier Is a Risk, Not a Strategy One supplier is a cost decision. It’s also a risk decision. Most

Dual Sourcing by Default: Where It Matters and How to Set It Up What is dual sourcing in packaging? Dual

A Spec Is Not a Design File A vague brief creates a quoting cycle. A quoting cycle creates revision rounds.

Most H2 Launches Are Won or Lost in Q2 Everyone is focused on Q2 revenue right now. But the brands

The New Product Packaging Roadmap: How to Lock H2 Launch Decisions in Q2 When should packaging decisions happen for a

The Packaging Ops System: milestones, dependencies, and change control Most packaging launches don’t slip because one task took too long.

Packaging Timeline Playbook: Plan Backwards From Launch to Avoid Delays   If you’ve ever “lost” a few weeks in packaging,