Case Study
How Knockout added Pantone-matched secondary packaging for Oneka Elements' shampoo and conditioner bars, letting the brand skip plastic entirely.
Oneka's line of natural personal care products was created out of a deep love and respect for our natural habitat and fellow living beings, a posture infused into everything they do, from growing plants on their own organic farm to partnering with experts on their vision for change.
In the process of creating and selling high-quality personal care products, Oneka seeks to act as guardians of water sources and contribute to the preservation of natural ecosystems.
Learn more about Oneka Elements →
As Oneka launched new products, they needed to add secondary packaging to their repertoire. With shampoo and conditioner bars, the carton serves as the primary packaging, letting Oneka avoid wrapping bars in plastic. Consistency in color matching was essential, so the packaging could represent the brand exactly as envisioned.
Through strategic use of structural and graphic design, Knockout created a final product that carried Oneka's unique aesthetic while accommodating both shampoo and conditioner bar shapes. Pantone matching on the Face Oil cartons ensured the colors accurately reflected the brand's theme across every product format.
The finished packaging carries Oneka's unique aesthetic through both the shampoo and conditioner bar cartons and the Face Oil packaging, with Pantone matching ensuring the colors accurately reflect the brand's theme across every product in the collection.
Solid bars have limited surface area for a label, so a carton gives a brand room to communicate ingredients, usage instructions, and brand story that a label on the bar itself cannot hold.
Using a paperboard carton as the primary packaging for solid personal care products, like bars, lets brands skip plastic wrapping entirely while still protecting the product.
Customers often shop a full line of related products, so consistent Pantone-matched color across cartons and face oil packaging helps reinforce brand recognition on shelf.
Brands built around environmental stewardship typically look for partners who can match their sustainability standards in materials, sourcing, and production practices.
Knockout can accommodate a range of product shapes and formats, from solid bars to liquid face oils, under a single consistent design language as a brand's catalog grows.
