Case Study
How Knockout used a shared structural design across 12 SKUs to help Pink Moon launch 'Once in a Pink Moon' quickly, then extend the partnership to new products.
Pink Moon is a compassion-first, women-owned brand with products that celebrate individuality, authenticity, inclusivity, and unapologetic self-love. Founder Lin Chen is a social entrepreneur and member of the AAPI community who set out to help reshape the beauty and wellness industry.
Beyond skincare, Pink Moon donates 1% of revenue to charity partners as part of its broader brand mission.
Learn more about Pink Moon →
The team at Pink Moon was getting ready to launch their sister brand 'Once in a Pink Moon' and needed high-quality, sustainable packaging with a quick turnaround. Knockout developed sustainable secondary packaging across the sister brand's 12 SKUs, an engagement that has since grown into an ongoing partnership, including packaging for Pink Moon's Gua Sha Facial Oil.
Knockout used the Pantone Matching System to achieve stunning hues that matched each product inside, while keeping the same structural design across many printed versions to create cost savings on the launch. This let Pink Moon move quickly across 12 SKUs without sacrificing color accuracy or brand consistency.
Clean, minimal graphic design paired with a balanced white paper shade created stunning packaging for the Pink Moon launch. Elevated branding was achieved for both the original sister-brand launch and Pink Moon's ongoing product expansion, including their Gua Sha Facial Oil.
The Pantone Matching System uses standardized, pre-mixed color references so a brand's exact shade can be reproduced consistently across different print runs and packaging formats.
Using the same structural carton design across multiple SKUs, with only the print graphics changing, reduces the die and setup costs of introducing several products at once.
A sister brand often needs its own distinct look while still being produced efficiently, which can mean reusing proven structural designs while updating graphics and color for the new identity.
Product launch timelines are often tight, so having a packaging partner who can move quickly from design approval to finished cartons helps a brand hit its launch date.
Minimal graphic design paired with balanced paper tones can reinforce a clean beauty brand's message, letting the product itself remain the visual focus rather than heavy packaging graphics.
