Case Study
How Knockout built embossed facial oil cartons and a custom clamshell refill kit for Omy Laboratoires, with the flexibility to match their fast-moving launch schedule.
Omy Laboratoires is a vegan, cruelty-free brand specializing in customized skincare. The company invests heavily in science resources internally, led by a team of female scientists who build formulas around a detailed analysis of each customer's individual skin.
Omy is also committed to ingredients that preserve both human and environmental health, a value that carries through into how the brand approaches its packaging.
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Omy Laboratoires launches new products and revises designs constantly, and they needed a packaging partner flexible and knowledgeable enough to keep up. As a luxury brand, Omy also wanted every new carton to reflect a high-end aesthetic while still incorporating sustainable packaging design, all without slowing down their pace of new releases.
For Omy's facial oil cartons, Knockout added a pop of color to the outer carton and a bold graphic on the inside, then finished the logo and product name with foil embossing for a luxury feel. For the refill kits, Knockout engineered a clamshell opening with a custom insert that holds each bottle and tube securely, keeping the design simple and black and white so the product itself stays the focus.
Omy's facial oil cartons now stand out on shelf with color, a bold interior graphic, and embossing that gives every detail a luxury feel. The refill kits keep customers' products secure in a clamshell insert while their simplified black and white design lets the product shine. Throughout it all, Knockout has kept pace with Omy's constant stream of new launches and design updates.
Working with a single, integrated packaging partner who already understands a brand's specifications makes it faster to adapt each new SKU's dimensions, color, or finish, rather than restarting the design and sourcing process from scratch every time.
Foil embossing presses a raised, metallic finish into paperboard, most often onto a logo or product name. Its dimensional, reflective quality reads as a premium detail compared to flat printing alone.
A clamshell insert opens on a hinge, like a shell, and is shaped to hold specific items, such as bottles and tubes, securely in place. It is a common structure for refill or travel kits where several components need to stay organized in one box.
Refill kits are typically handled differently than a brand's hero product, so many brands simplify the design, for example using a black and white palette, to keep the focus on the product rather than the packaging, while still protecting it in transit.
Knockout works as a flexible extension of a brand's team, offering short lead times along with the design and sourcing knowledge needed to keep pace as a brand launches new products or updates existing ones.
