The beauty industry is evolving in response to consumers opting for more natural, environmentally-friendly ingredients and packaging.

As a result, companies are increasingly choosing sustainable packaging alternatives, such as biodegradable or recycled content.

While sustainable packaging can be more expensive, companies are using various strategies to help keep costs low. According to the article, “Balancing Sustainability and Cost: the new packaging paradigm”, published by Packaging Gateway, these strategies include lightweighting or “right weighting” packaging to use less material, optimizing production processes, and utilizing renewable energy sources. Click here to read the full article.

That said, an article published by businessnewsdaily.com, “Most Consumers Want Sustainable Products and Packaging”, states that based on research conducted by Accenture, “customers are willing to pay more for sustainable products with high-quality, environmentally friendly packaging.” Jessica Long, managing director of strategy and sustainability at Accenture has said “The shift in consumer buying, with more consumers willing to pay extra for environmentally friendly products, reinforces the need for companies to increase their commitments to responsible business practices.” Click here to read the full article.

As a culture, all generations are increasingly considering how they can make a positive environmental impact through their purchasing decisions and brands must continue to evolve and adopt more sustainable ingredients and packaging in order to stay successful.

Knockout Sustainable Packaging Solutions empowers brands to create attractive secondary packaging with low environmental impact. We offer recyclable, biodegradable options from carefully selected raw materials, including vegetable-based inks and water-based coatings and adhesives, to ensure the total package is earth-friendly.

To learn more, visit us at knockoutpkg.com or call us at 1-833-236-1632