Case Study
How Knockout built a Sephora Planet Aware compliant concealer carton for Fashion Fair, matching an existing product line's exact color, foil, and finish down to the smallest detail.
Founded in 1973, Fashion Fair was the first prestige cosmetics brand created specifically for women of color, a milestone that made it a trailblazer in the beauty industry's move toward inclusivity.
Today the brand carries that legacy forward with clean, vegan, cruelty-free formulas, continuing to serve customers who have trusted Fashion Fair for decades.
Learn more about Fashion Fair →
Fashion Fair needed a new concealer carton that looked like it had always belonged next to their existing lineup: same paper shade, same foil, same print. At the same time, sustainability had become central to the brand's identity, and the new packaging needed to meet Sephora's Planet Aware standards.
Knockout developed a custom green ink shade built specifically to match Fashion Fair's existing line, then ran a pre-production trial of 1,000 units to confirm the color, foil, and print were correct before committing to a full production run. FSC-certified paper and EuPIA-compliant inks kept the project aligned with the brand's sustainability goals throughout.
The finished carton sits seamlessly next to Fashion Fair's existing lineup, matched in color, foil, and finish. Built with FSC-certified paper and EuPIA-compliant inks, it also meets Sephora's Planet Aware program guidelines, giving Fashion Fair a new SKU that honors both its heritage look and its sustainability commitments.
Matching color across a product line typically starts from a physical or digital reference of the existing SKU, then developing a custom ink formulation and proofing it against that reference until paper shade, foil, and print all align.
A pre-production trial produces a small batch, in this case 1,000 units, before committing to a full run. It lets a brand confirm color, foil, and structural details are correct, reducing the risk of an expensive reprint later.
A custom ink match is a bespoke ink formulation mixed to reproduce a specific existing color, rather than relying on a stock ink. It ensures a new SKU looks identical to established packaging when it sits on shelf.
Founded in 1973, Fashion Fair was the first prestige cosmetics brand created specifically for women of color, and it is widely recognized as a pioneer in the industry's move toward inclusivity.
EuPIA guidelines govern how packaging inks are formulated to limit hazardous substances. Choosing EuPIA-compliant inks is one of the material decisions that supports a brand's case under Sephora's Planet Aware packaging pillar.
