When Exponent Beauty prepared to launch in Credo retail locations, they needed a compact, easily assembled kit packaging solution that maximized shelf space. With distinctive primary packaging and a commitment to luxury and eco-conscious design, they aimed to create sustainable secondary packaging that would align seamlessly with their brand’s high-end aesthetic.
Exponent Beauty is a science-driven skincare brand that delivers potent, freshly-activated formulas to maximize efficacy. Known for its innovative approach, Exponent Beauty combines breakthrough formulations with patented packaging that keeps ingredients stable until use, ensuring peak performance. With a commitment to transparency and sustainability, Exponent strives to empower consumers with skincare that is both effective and eco-conscious.
Knockout’s challenge with Exponent Beauty was twofold: designing a compact outer carton that provided enough space for the kit information and instructions and creating an insert that securely held bottles in place. The new design needed to be visually appealing and durable enough to ensure safe shipping while aligning with Exponent’s luxury brand identity.
Knockout’s strategy for Exponent Beauty involved using multiple, easy-to-assemble inserts that securely held products and minimized assembly time. We also incorporated a soft touch finish and thick paper stock, adding to the elegant feeling of the kit. Collaborating closely with Exponent’s team, Knockout ensured the effective placement of essential information on the compact carton, refining details to ensure clear communication while maintaining the brand’s luxury aesthetic and eco-friendly commitment.
Incorporating strategic design and materials while maintaining close communication throughout the process resulted in Knockout delivering a sustainable, luxury packaging solution for Exponent Beauty’s Credo launch. The compact, easy-to-assemble kit maximizes shelf space and ensures safe transit for the products inside while respecting Exponent’s commitment to quality, eco-consciousness, and a high-end customer experience.
