Over the past year, consumers have become more aware of the negative impacts their purchasing decisions can have on the planet. They are increasingly gravitating toward brands that offer eco-friendly products and packaging. Sustainability is no longer a trend; it has become the expectation.

Potential customers and loyal brand ambassadors look to support businesses that align with their values around reducing waste, conserving resources, and minimizing pollution.

To support this, Mintel’s 2025 Global Beauty and Personal Care Trends report states, “61% of U.S. consumers now expect brands to take the lead in addressing environmental issues [and] 55% of U.S. adults agree that recent climate disasters have made them more determined to make sustainable choices.” The Mintel report also claims, “Sustainability in beauty is no longer optional; it’s a baseline expectation.”

As consumers increasingly prioritize sustainability, packaging is a key area where brands can have a competitive advantage.

Minimalist packaging design is one way to stand out. For example, using only the necessary amount of packaging to keep the product safe on the shelf or during shipping will reduce material and transportation costs in addition to the amount of packaging the customer must inevitably dispose of.

Moreover, eliminating materials that are hard to recycle, such as certain laminates, coatings, or plastic inserts and opting for simple, single-material solutions makes it easier and less time-consuming for customers to recycle their packaging.

By adopting sustainable packaging practices, businesses can help reduce waste, lower carbon footprints, and foster a more sustainable future while also supporting the growing demand from customers for eco-friendly products.

In fact, brands that invest in sustainable packaging can benefit from stronger customer loyalty and enhanced brand image as a leader in sustainability.

Knockout offers a variety of luxurious, sustainable packaging options specifically designed to suit your brand aesthetics and unique product requirements. Please connect with us to discover how we can support your quest to offer more sustainable packaging solutions.