Case Study
How Knockout used embossing and strategic Pantone selection to give Plantas Medicinas a distinctive, high-end look without the high-end price tag.
Plantas Medicinas was founded by Irene Legaspi, who blends Ayurvedic wisdom, organic cosmetics expertise, and two decades of hairstyling experience into every product in the line. Irene crafts the entire collection herself, drawing on a deep understanding of the mind-body connection and the healing power of nature.
As a Latinx and Filipino woman-owned company, Plantas Medicinas champions diversity and works to inspire meaningful change across the beauty industry.
Learn more about Plantas Medicinas →
As an emerging brand, Plantas Medicinas needed packaging that stood out on shelf and reflected an earth-conscious approach, without the budget of an established player. Knockout had to source a distinctive paper stock with real textural dimension, then balance color and texture to authentically represent the brand's ethos while keeping costs in check.
Knockout fused sustainability, aesthetics, and affordability into a single solution. Embossing on cost-effective paper created a textured, high-end look without the higher price tag, while a strategically curated color palette maximized impact using a minimal number of Pantone shades. An innovative structural design further heightened shelf visibility.
The finished packaging authentically reflects Plantas Medicinas' environmental commitment, with a tactile, creative design that reads as high-end while staying cost-effective. Knockout delivered a unique solution without asking the brand to compromise on either budget or brand experience.
Embossing creates raised texture on standard-weight, cost-effective paperboard, giving a tactile premium impression without the cost of switching to a heavier or specialty stock.
Each additional Pantone ink adds a plate and setup cost to a print run. Curating a design around a minimal number of Pantone shades keeps production costs down while still achieving a distinctive look.
Solid haircare bars like shampoo and conditioner bars have limited surface area for labeling. A carton gives a brand room to communicate ingredients, usage, and brand story that a label alone cannot.
Techniques like embossing on standard stock, strategic color curation, and efficient structural design let a brand achieve a high-end look without the cost of premium materials across the board.
Knockout works with brands across all stages of growth, including women-owned and BIPOC-owned businesses like Plantas Medicinas, applying the same consultative process regardless of company size.
