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ASPEN Natural Skincare was working with a branding agency to get their products distributed in retail outlets. However, for a more polished look it was determined that ASPEN needed to add secondary packaging to their beauty products. Knockout was happy to help, developing sustainable secondary packaging for ASPEN’s 14 SKU’s.
ASPEN is a completely clean indie beauty brand dedicated to delivering the best wildcrafted ingredients. Their nontoxic formulas use kombucha, adaptogens and potent plant extracts to rebalance the skin’s microbiome and increase its resilience to stress. Not only do they deliver when it comes to skincare, but they also help fight human trafficking by donating 5% of all proceeds to Operation Underground Railroad.
ASPEN is an established brand with many SKU’s, taking on the endeavor of secondary packaging for many SKUs simultaneously can typically come with a large capital investment requirement. Since this run was primarily for previewing to national retailers, costs had to be kept to a minimum while still delivering a high value product that matched ASPEN’s luxurious products. Frustrated with the lead times and sustainability practices of overseas suppliers, ASPEN knew they needed to work with a North American company who was focused on sustainability. Through the Knockout Aspen project, we were able to resolve all of these issues.
Standardize sizes – Through a thorough review of ASPEN’s primary packaging sizes, it was determined that the 14 SKUs could be standardized into 4 different packaging sizes with unique print for each SKU. This allowed for savings during setup and production in this Knockout Aspen project.
Sustainability forward – In line with ASPEN and Knockout’s mutual core values, the paper and ink selection had to be eco-friendly. As clean, natural brand, this was at the forefront of the design process.
Uniform design – For a cohesive look across all 14 SKUs, it was imperative that the overall look of the collection be considered every step of the way – from the initial structural design to the print and finish.
As a result of Knockout’s consultative process, ASPEN is now retail-ready and the branding agency has been able to showcase this brand to national retailers. ASPEN has already been placed in nearly a dozen retailers and even hand selected for a three-month retail campaign in British Vogue. The shelf presence of this collection is stunning and conveys the brand’s core values. Through a highly consultative approach, the Knockout Aspen project was able to provide a solution that combined quality and sustainability, allowing ASPEN to continue growing
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