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As an iconic brand, Fashion Fair upholds exceptional standards for their packaging. They sought a supplier who could not only meet their quality expectations but also prioritize sustainability. Maintaining a consistent brand image was crucial, requiring careful attention to ensure new products aligned seamlessly with their existing lineup.
Fashion Fair, founded in 1973, is a trailblazer in luxury beauty, created to celebrate the beauty of Black women. As the first prestige cosmetics brand catering exclusively to women of color, Fashion Fair has provided innovative, high-quality products for decades. Today, the brand continues its legacy of inclusivity and excellence with clean, vegan, and cruelty-free formulas that empower women worldwide.
Fashion Fair needed a supplier to ensure consistency when adding a new SKU to their product lineup, aligning the paper shade, foil, and print with their existing products. With sustainability becoming a key part of their brand ethos, they sought a more eco-friendly option for their new Concealer packaging to meet Sephora Planet Aware standards.
To meet Fashion Fair’s unique packaging needs, Knockout developed a custom green ink shade and conducted a pre-production trial run of 1,000 units to ensure perfect alignment with their specifications. We used FSC-certified paper and EuPIA-compliant inks, maintaining their sustainability goals while delivering packaging that matched their brand’s distinct aesthetic.
The result of Knockout’s collaboration with Fashion Fair was a beautiful, eco-friendly carton that seamlessly aligned with their existing product line. Using FSC-certified paper and EuPIA-compliant inks, the packaging met Sephora’s Planet Aware program guidelines, allowing Fashion Fair to maintain brand consistency while embracing sustainability standards.
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