Knockout Is Heading to MakeUp in NewYork 2026 – Let’s Talk Packaging in Manhattan

The beauty industry is converging on Manhattan this September, and so are we. Knockout will be at MakeUp in NewYork 2026, and James is going to be on the ground for the show – ready to talk packaging, production readiness, and how brands actually hit their launch windows.

If you're a beauty or personal care brand thinking about your next launch, this is the room to be in. And it's a good excuse for us to sit down together.

Why This Show Matters

MakeUp in NewYork has run annually since 2010 and is one of the leading international trade shows for cosmetics and beauty innovation. It takes place at the Jacob K. Javits Convention Center on Manhattan's west side – one of the largest exhibition venues in North America.

What sets this show apart is who it's built for. It's industry-only, and it's specifically aimed at product development, packaging design, raw material supply, and brand building – not a consumer floor, a professional one. That puts packaging decisions at the centre of the conversation instead of on the sidelines.

For a packaging partner like us, that's exactly the room we want to be in.

What We'll Be Talking About

If you've read our blog, you know our position: most missed launch windows aren't a lead-time problem – they're a decision-timing problem. Packaging choices made too late, briefs that aren't production-ready, and specs that look great on a flat design but can't run on a co-man's filling line are what quietly push launches back by months.

MakeUp in NewYork is the perfect place to get ahead of that. Come find us to talk through things like:

• Getting your primary and secondary packaging briefed together, not in sequence
• Building a spec your co-man can actually run – not just a design file
• Evaluating suppliers on capability fit, not just unit cost
• Locking the pre-production decisions that compound when they're late

Whether you're planning a Q1 launch or mapping out 2027, a 20-minute conversation now can save you weeks later.

Let's Catch Up in New York

Whether you'll be walking the Javits Center floor or just in town for the week, James would love to connect — on-site at the show, or over a coffee somewhere off the show floor if that's easier.

Reach out and let's find a time. Tell us what you're working on and where your next launch is headed, and we'll show you how Knockout can help your business get to shelf on time and on spec.

See you in New York.